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How to improve website positioning in WordPress?

Aktualizacja 26 January 2023

How to improve website positioning in WordPress? WordPress is the most popular website builder. It gained its reputation thanks to a transparent client panel, an infinite number of plugins and extensive SEO possibilities. Do you have a WordPress site and are wondering how to improve its visibility in Google? Check what you need to do to optimize the subpages on your website and rank higher than the competition in organic search results.

WordPress keyword analysis

Regardless of whether your website is created in Wordpres or using another tool, optimizing content for keywords should be the first step towards improving your website’s position in Google. However, you don’t have to do it manually, professional and intuitive plugins, such as Yoast or Rank Match, will help you. Thanks to them, you can quickly and efficiently supplement your text with key phrases in individual paragraphs, content and meta descriptions.

Before you go to the plugin, you need to perform a detailed analysis of phrases using external programs, e.g. Keyword Planner, and choose words that are very popular and not very competitive.

Optimization of content for SEO – Yoast

The Yoast plugin helps entrepreneurs to position their websites on their own. Its extensive analysis helps to adjust the content for Google, so as to increase the chances of the subpage appearing in TOP50 and even TOP10. Under the interface with the published content, we get access to the SEO panel, in which we enter the key phrase for which we want to position the website. In the premium version, you can also add similar phrases, their variations and synonyms. The plugin shows us whether the number of keywords per text is optimal. It is also possible to display places where we used a given phrase. Yoast examines not only the frequency of use of a word or phrase, but also its distribution – the more even in content, the better.

In addition, we obtain information whether the phrase has already been used by us (e.g. in the previous text), and whether it would be worth adding it somewhere. The plugin, analyzing the entire content, also provides us with its observations, i.e. combinations of words that appear in the content most often. If they coincide with the key phrase we entered, we are on the right track to optimize the text for Google.

In addition to keywords, the plugin informs us whether the text we are going to publish is of the appropriate length. In this way, we avoid the so-called thin content, i.e. low-value content. It’s important not to follow the text size guidelines completely. It is important to independently analyze the competition and the articles published by them. In some cases, 3000 zzs content will be enough for us, in others it will be necessary to create an entry 3 times longer.

It is also worth paying attention to the parameter of external and internal references. Yoast shows that one link within the page and one to an external place is enough for the subpage to position well. However, in many cases this may not be enough. We should insert links in moderation whenever they are necessary, but at the same time so that the entire article does not become one big link.

WordPress positioning and meta descriptions

Meta descriptions are extremely important elements in website positioning. Supplementing them in WordPress is extremely easy thanks to the clear CMS panel. Yoast examines the length of this content, and also indicates whether we used previously selected key phrases in it.

The first meta description will be the meta title. This is the page title that shows up when your site appears in organic search results. It should also contain a key phrase and somehow encourage the user to click on the link. Below it is the meta description. This is a brief description of the site and what’s on it. The meta description should be around 160 characters long. If it is too short, Google may decide that it is worthless and will not display it at all, and if it is too long, it will cut off part of it. It is worth mentioning that the search engine sometimes does not display the meta description we created. Instead, a randomly selected piece of text from the page with the keyword appears in the results. This happens when Google decides that the meta description does not match the key phrase entered by the user.

While carrying out activities aimed at improving the positioning of the website in WordPress, you should also review the images added to the pages. First, let’s check their size and if it’s too big, let’s compress the image. External programs that reduce the size of graphics without losing quality will help us with this. Next, let’s check if the published images have meta descriptions. To do this, just go to the image settings and check whether the description field has been completed. It should contain a keyword, but when constructing it, we should also make sure that the phrase describes what is actually in the photo.


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